Reimagining the luxury consumer experience through the lens of brand values, emotional intelligence and service excellence. FAD hosted an exclusive masterclass led by Pierre Loup, Founder of SAMA LLC, a Dubai-based consultancy specialising in Learning & Development and Retail Performance. With over 15 years of experience working alongside some of the world’s most influential luxury houses, including Dior, Saint Laurent and Chanel, Pierre brought an insider’s perspective on the evolving codes...

Styling students develop a commercial shoot for Bouguessa through a industry-led project. As part of their Commercial Styling module, FAD Styling students worked on a live shoot for Bouguessa under the mentorship of renowned stylist Katerina Nikolaeva. The project allowed students to experience the making of a professional fashion shoot, translating Bouguessa’s refined ready-to-wear identity into a contemporary commercial styling story. Known for its sharp tailoring and understated...

As part of the Chalhoub Group x FAD partnership, students explored how Gen Z is reshaping the future of luxury retail and brand engagement.