Maison Pyramide Masterclass on Luxury PR

Maison Pyramide’s team shares insights on brand strategy, PR and luxury communications.

FAD students attended an industry masterclass at the Maison Pyramide office, gaining firsthand insight into how one of the region’s leading brand building and communications agencies shapes luxury, fashion and lifestyle brands.

The session was led by Zeina Hamdan (Senior PR Manager), Sarah Sl Shahhat (Senior Marketing Manager) and Evane Dsouza (PR Manager), who introduced students to Maison Pyramide’s work across its key verticals - Fashion, Retail, Lifestyle, Media and Public Affairs.

Through case studies and practical examples, the team explored the fundamentals of brand strategy, marketing communication, press relations and performance metrics, offering a clear perspective on how agencies build and manage brand visibility in the luxury market.

The visit provided students with a closer look at the strategic thinking and collaborative processes that drive successful brand communication within the global fashion ecosystem.

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