Vivienne Westwood Industry Project for FAD

An exclusive masterclass by Vivienne Westwood’s Press Team launches a long-term industry partnership with FAD.

As part of the launch of FAD’s long-term collaboration with Vivienne Westwood, FAD Dubai hosted an exclusive industry briefing led by members of the brand’s Press Team. The partnership will introduce industry-led projects across the Fashion Design, Business, Styling and Image Creation departments.

The session offered students insight into the house’s philosophy, brand evolution and global positioning. Discussions explored how Vivienne Westwood’s rebellious creative identity is supported by strategic communication, sustainability values and a clearly defined brand voice.

Students gained perspective on the intersection of fashion, business and cultural commentary—understanding how strong storytelling and structured brand strategy contribute to long-term global relevance.

This session marks the beginning of a sustained collaboration that integrates live industry engagement into FAD Dubai’s academic framework, strengthening direct access to global fashion leadership.

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