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Runway to Retail Project | FADTalents for FLTRD.

FLTRD Concept store to unveil a live project giving FAD Design Talents in-store & online stocking with visibility across all FLTRD platforms.

FLTRD is a fashion platform and a creative community of boundless offerings ranging from unrivalled edits through designer brands ranging from cutting-edge fashion and accessory collections, both men and women, as well as distinctive yet timeless home accents for the radical, bold and refined.

FAD has collaborated with FLTRD to give design talents an exclusive opportunity to design a capsule collection for FLTRD to be reviewed by the team at FLTRD, resulting in in-store & online stocking with visibility across all FLTRD platforms.

The live project will be executed under the mentorship of Mrs. Zeina Ladki - the founder and creative director of FLTRD & a former Buyer at Bloomingdales, Harvey Nichols & Zara, with an extensive background in retail management, buying and curating creative concepts, including playing a major role towards launching several renowned brands.

Describing the concept of FLTRD, she says, “I really believe in the talent behind the designers and brands from our region, and I wanted to offer a platform where their collections can grow. FLTRD is a home, for all of us, an open space for radical talented designers to express their creativity.”





The students will first need to select their category from below & create a moodboard and 10 sketches in a presentation format.


A. Casual Streetwear B. Night Out C. Edgy Contemporary

For any of the above categories, students can refer to the Fall trends outlined by FLTRD in the document below, while ideating & conceiving their collection sketches.

Students can apply for more than one category if interested.

Deadline for submitting presentation : October 24, 2021

STAGE 2 5 students will be selected from each category and 5 looks will be selected for development with the creative direction of FLTRD and with the mentorship of FLTRD Founder - Mrs. Zeina Ladki. The students will have 3 weeks only to create the 5 looks once their designs have been selected.

STAGE 3 After development and production of the collection by the selected students under the guidelines stated by FLTRD - these collections will be presented and sold at all FLTRD platforms.

Disclaimer: The selected collections will be stocked only once the level of production matches the FLTRD guidelines.


Please reach out to your Student Relations Team for further information and to apply.



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