Chalhoub Live Project: Understanding the Gen Z Customer

As part of the Chalhoub Group x FAD partnership, students explored how Gen Z is reshaping the future of luxury retail and brand engagement.

As part of the ongoing Chalhoub Group x FAD partnership, students participated in a live project focused on understanding the evolving behaviours of the Gen Z consumer and its impact on the future of fashion and luxury retail.

Titled ‘Understanding the Gen Z Customer’, the project challenged students to analyse customer acquisition, shopping preferences, purchasing triggers, personalisation, community engagement and loyalty behaviours across both physical and digital touchpoints.

The final presentations were evaluated by an esteemed jury panel from Chalhoub Group comprising Benedicte Blanc, GM – Michael Kors & Swarovski, Guillaume Cazin, Head of Brand – Lacoste and Mattia Sala, GM – Tory Burch.

Drawing from their extensive experience across luxury retail, brand management and consumer engagement, the panel provided valuable industry feedback, challenging students to refine their strategies while offering insights into the evolving expectations of today's luxury consumer.

Working with brands from the Chalhoub Group portfolio, he project encouraged students to think critically and develop strategic recommendations and customer engagement solutions tailored to the next generation of luxury consumers.

Through initiatives like these, the Chalhoub Group x FAD partnership continues to bridge education and industry, equipping students with the skills and insights required to navigate the evolving luxury landscape.

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