American Rag Cie hosts FAD Talents

Students interact with the Management Team at ARC as part of their Visual Merchandising Module.

Bridging theory and practice, industry visits provide direct exposure to the working environment of a fashion brand. Luxury Brand Management students from FAD Dubai visited the multi-brand retail store American Rag Cie at the Dubai Mall as a part of their course at FAD.

Commencing with a guided tour of the store, Silvia Airoldi - Senior Creative & Digital Manager, ARC discussed the basics & prime rules of visual merchandising with the students. Post the tour and discussion, the students indulged in an activity wherein they put their learning in to practicality.

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