Course Description

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The course is aimed at individuals wishing to build careers in the fledgling luxury sector in the Middle East & across the world. The course is suitable for individuals seeking professional roles both at the operations and strategic levels in management, marketing, branding, advertising, buying, PR and communication across various luxury sectors such as fashion, lifestyle, automotive, jewelry, accessories, services and other industry verticals. The training course can be undertaken by those already working in the industry or those looking for a career change.

The course also allows working professionals to enhance their skills and attain global exposure through a globally directed training. The Luxury specialization covers all aspects of this industry starting from introduction to key concepts and brands, marketing & retail for luxury goods, branding & communication to inisghits into various professional opportunities in luxury. Students often work on live industry projects commissioned by global brands, thus forming case studies and industry experience to enter into the growing sector both in UAE and globally.

The learning is achieved within a global context to prepare individuals for the fast growing and exciting careers at various levels within the fashion and luxury sectors.

The optional industry FAD Europe Tour gives a unique and exclusive opportunity to engage with global brands, designers, industry and visit the fashion weeks across London, Paris and Milan to give them an unparalleled global exposure and networking opportunity.

The course is assessed through projects and assignments on a continuous assessment basis for professional development.

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What will you learn?

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COURSE HIGHLIGHTS

Study at the luxury capital of the world - Dubai

Taught by industry professionals

Project driven curricullum

Industry projects & case studies on the course

Live project & engagement at Fashion Forward Dubai

Optional FAD Euro Tour during London Fashion Week

Industry visits & masterclasses

International students can obtain a student visa

Course approved by the Knowledge & Human Development Authority ( Govt of Dubai )

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COURSE MODULES

Understanding Luxury

History of Luxury

Luxury & The World - Introduction to Global Markets
The Luxury Lifestyle
Luxury Brand Equity & Tools
Luxury Brand Operations
Strategic Brand Management
Luxury Brand Communication
Managing a Luxury Brand

Retail Operations for Luxury
Professional Project

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Certification

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Professional Certificate in Luxury Brand Management

The course is approved & certified by Knowledge & Human Development Authority ( KHDA ) Dubai.

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Entry Requirements

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Passionate individuals with a keen desire to work in the industry. Applicants must be over 16 years by the course start date. No prior work experience is required, though working professionals with industry experience are welcome to apply. There is also no minimum education requirement, however we are looking for individuals with a commitment to their studies and a passion for the industry.

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Career Opportunities

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On successful completion of the course, individuals can explore careers across the luxury spectrum including fashion, automobile, hospitality, jewelry, wine & spirits, writswatches, etc

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How to Enrol

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Click the "Apply Now" button to proceed to payment. If you require additional information about the course, kindly fill the online enquiry form to receive further details. Your seat will only be confirmed on payment of fees via bank transfer or online through a credit / debit card. Fees will be refunded in full if the course is cancelled due to any unforeseen circumstances.

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FAQ

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Luxury Brand Management Q) Where are the tutors from? What is their background in relevance to the course? FAD works with an extensive list of industry experts with diverse national backgrounds and in-depth knowledge of their fields. We focus on the ability and experience of the tutor to deliver industry-level education and engagement with students throughout the course. Q) Do I require any materials to attend the course and do I need to make any preparations prior to joining the course? Course specific material list will be emailed to enrolled students prior to the start date of the course. You are required to come to class with your personal laptop or tablet, a notebook and a pen depending on your preference. No prior preparation is required before joining the course. Q) Does FAD offer internships? Through our fast growing list of international, regional and local partnerships with major players within the fashion industry, FAD provides ample opportunities for students to take up part-time job placements and internship opportunities. While we do not guarantee internships, we will provide as many opportunities tailored to your specific needs and expose students to industry networks. We have many successful internship stories both during the course and as an alumni. Q) How many hours is the course? Credit hours: 140-150 hrs. Q) Where is FAD Dubai located? And can I use public transportation to reach Campus? FAD Dubai is conveniently located in Dubai Knowledge Park (DKP) and is 5 minutes away from popular locations such as Dubai Media City, Dubai Internet City, Dubai Marina, Jumeirah Lake Towers, Palm Jumeirah, JBR and TECOM. Fad Dubai is located in walking distance from Knowledge Village Tram Station and Internet City Metro Station. Q) What are the campus operating hours? The campus is open for students from 10 am - 9pm on weekdays. The student relations team is always on hand to support and provide assistance whenever required. Q) Who can get a student Visa? What is the duration? FAD sponsors students with a 1 year student visa for everyone who takes a course with the minimum length of 2 months. A fee of AED 4500 will be added if you apply for an out of country visa and a fee of AED 6000 will be added if you apply for an in country visa. Q) Accomodation in Dubai The FAD student relations team supports both local and international students with finding the right accommodation for their budget and preferences. FAD does not provide any on-campus or off-campus accommodation, however you can check out www.dubizzle.com for areas close to campus (e.g. Dubai Marina, Barsha Heights, JLT, the Palm) to get a better understanding of the most current rental rates in Dubai. Q) Does FAD offer any alumni Scholarship and/or referral program? Yes, please contact us at admissions@faddubai.com to hear more about alumni scholarships. If you are a current student or alumni and refer to a new student who registers for a course with a minimum length of 2 months, you will receive AED 500. Q) Can I study overseas after this course? Yes, we have partnerships with various fashion schools in Europe. When studying at FAD we will guide you and help you with your future goals.

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