CERTIFICATION

 

Professional Certificate in Luxury Brand Management

 

The course is approved by Knowledge & Human Development Authority ( KHDA ), Govt of Dubai.

 

ENTRY REQUIREMENTS

 

Passionate individuals with a keen desire to work in the industry. Applicants must be over 18 Years by the course start date. No prior work experience is mandatory, though working professionals with industry experience are welcome to apply.

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COURSE INTRODUCTION

 

The course is aimed at individuals wishing to build careers in the fledgling luxury sector in the Middle East & across the world. The course is suitable for individuals  seeking professional roles both at the operations and strategic levels in management, marketing, branding, advertising, buying, PR and communication across various luxury sectors such as fashion, lifestyle, automotive, jewelry, accessories, services and other industry verticals. The training course can be undertaken by those already working in the industry or those looking for a career change.

 

The course also allows working professionals to enhance their skills and attain global exposure through a globally directed training. The Luxury specialization covers all aspects of this industry starting from introduction to key concepts and brands, marketing & retail for luxury goods, branding & communication to inisghits into various professional opportunities in luxury. Students often work on live industry projects commissioned by global brands, thus forming case studies and industry experience to enter into the growing sector both in UAE and globally.

 

The learning is achieved within a global context to prepare individuals for the fast growing and exciting careers at various levels within the fashion and luxury sectors.

 

The optional industry FAD Europe Tour gives a unique and exclusive opportunity to engage with global brands, designers, industry and visit the fashion weeks across London, Paris and Milan to give them an unparalleled global exposure and networking opportunity.

 

The course is assessed through projects and assignments on a continuous assessment basis for professional development.

 

COURSE HIGHLIGHTS

 

Study at the luxury capital of the world - Dubai

Taught by industry professionals

Project driven curricullum 

Industry projects & case studies on the course

Live project & engagement at Fashion Forward Dubai

Optional FAD Euro Tour during London Fashion Week

Industry visits & masterclasses 

International students can obtain a student visa

Course approved by the Knowledge & Human Development Authority ( Govt of Dubai ) 

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COURSE MODULES

Understanding Luxury

History of Luxury

Luxury & The World - Introduction to Global Markets 
The Luxury Lifestyle
Luxury Brand Equity & Tools
Luxury Brand Operations
Strategic Brand Management
Luxury Brand Communication
Managing a Luxury Brand

Retail Operations for Luxury
Professional Project

 

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HOW TO ENROL 

 

Step 1 :  Make an Online Application 

Step 2 : Receive an offer letter confirming placement in the
              course with details on fee payment

Step 3 : Pay course fees via bank transfer or at the campus

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