Hugo Boss x FAD Riyadh Masterclass

Inside FAD’s Riyadh masterclass with Hugo Boss, where students explored luxury operations, brand strategy, and the region’s evolving market.

FAD recently hosted an impactful masterclass in Riyadh led by the Regional Finance & Operations Director and the HR Director of Hugo Boss, offering students rare access to the inner workings of a global luxury house.

The Hugo Boss session reflected this vision by providing an in-depth exploration of the brand’s heritage, strategic pillars, and contemporary relevance. Students gained valuable understanding of luxury fundamentals, operational frameworks, leadership structures, and the balance between business performance and creative direction. The discussion also highlighted evolving consumer behavior within the Saudi market and the region’s growing influence in the global luxury landscape.

Through experiential learning, global collaborations, and real-world engagement, FAD ensures students gain meaningful insights into every sector of the fashion ecosystem—including design, luxury, retail, communication, business, and innovation.

VIEW IMAGES FROM THE MASTERCLASS

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