FAD partnered with Ariel Arabia (Procter & Gamble) to conceive and execute a series of workshops for their ‘Mind PODy & Soul’ activation at Alserkal Avenue. The 4-day event promoting mindfulness through fashion, art & yoga, consisted of workshops hosted by FAD ranging from upcycling existing garments to scarf-printing using various sustainable methods.
FAD Talents also interned with Ariel Arabia to manage the event space, co-ordinate the programming schedule & assist the Fashion Upcycling & Sustainable Scarf Printing workshops.
Mind, PODy & Soul Event by Ariel Arabia, Alserkal Avenue