Certified by KHDA

( Govt. of Dubai )


MARCH 2020





6.00 to 9.00 pm

Tutored by a Regional VM Heads working with International brands such as Ralph Lauren, Valentino, ALDO, GAP. Boasting over 34 years combined work experience in Europe, US & GCC.

A practically taught industry integrated intensive course for those seeking to professionally work as visual merchandisers. Explore live projects, industry visits & masterclasses by industry experts in the gallery below. 



Certificate in Visual Merchandising ( 1 Week )

The course is approved & certified by Knowledge & Human Development Authority ( KHDA ) Dubai.




This course is ideal for Individuals exploring careers in Visual Merchandising. The introductory course is intended for those working in the Retail Sector and for those considering a career in Visual Merchandising or those keen to understand VM for their business.



This course will enable individuals to identify, select and pursue their career opportunities in the retail industry. This practical course aims to give participants a solid understanding of the skills required to maximize the impact of any retail display space.


The course factors in some actual industry experience where individuals get a floor walk in one of the chosen stores and possibly a practical to execute at the store. 

Taught in small groups, the course allows close interaction with the mentors and involves presentations, group discussions, practical projects, floor walk at stores and practical VM exercises. Individuals also discuss their personal objectives on the course to get professional guidance on post study plans. 

The course is taught in the evenings to allow working professionals & existing students to attend.

The FAD team also offers on-going post study support, answering all business & fashion related queries. We provide professional advice regarding website development & business marketing, helping to create excellent visibility for your business or mentor you for growth in the fast paced retail industry.


On successful completion of the course, individuals can explore careers in​ Fashion Retail within the Visual Merchandising teams.



Introduction to display and the theory of VM

  • The basic understanding of VM     

  • Brand Identity – understanding the importance

  • Mindset and approaches at different market levels – low, mid, high and luxury       

  • Different levels of VM roles – responsibilities


Pure VM principles    

  • Folding / Hanging / Wardobing / Lifestyle / Classifications / High Levels / Creating Formulas 



  • Planogramming / Layout / Brand Guidelines / Traffic Flow / Elevations / Checklists  


VM = 360!

  • “Buying process / Marketing Strategy / Retail Objectives”

  • Understanding the Buy & Merchandising plan

  • Aligning with Brand Marketing Strategy      

  • Product Pushes / Sales Targets & Figures

  • Measuring your work      

  • Making a difference  

Windows: Concept to Execution  

  • The complete window process

  • One message from exterior to interior – 1 thread / layer 

  • Mannequins – styling & placement / formation as brand identity   

Store Design: Fixtures / Fittings & The Parameter System 

  • Understanding your fixtures and fittings

  • Knowing how to maximise your store presentation

  • Creating ambience – lighting, smell, and music  


Visuals / Graphics / POS / Signage & Video as Communication      

  • Understanding the graphic layer and how it communicates to the consumer  


The Future of VM  

  • Technology – VM Software

  • Visual Interaction

  • Social Media   



Step 1 :  Make an Online Application 

Step 2 : Receive an offer letter confirming place on the
              course with details on fee payment

Step 3 : Pay course fees via bank transfer or at the campus.

FAD Institute of Luxury Fashion & Style partners with Fashion Forward Dubai as an industry partner. Students at FAD intern across all departments at FFWD as part of one of the various live industry projects on the course.

108-109, 1st Floor, Block 17, Above Middlesex University, Dubai Knowledge Park, Dubai 500695 

Telephone: +97144477959, +971507002956 


© FAD Institute of Luxury Fashion & Style 2019