This Visual Merchandising course provides individuals with a solid understanding of key elements in visual merchandising, teaching them how to attract, engage, and motivate customers to make purchases. Participants gain practical skills to maximize the impact of retail display spaces through group discussions, hands-on projects, and store floor walks, with the possibility of executing practical exercises in a chosen store.

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Taught in small groups, the course allows close interaction with the mentors and involves presentations, group discussions, practical projects, floor walk at stores and practical VM exercises. Individuals also discuss their personal objectives on the course to get professional guidance on post study plans.

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The course is taught in the evenings to allow working professionals & existing students to attend.

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The FAD team also offers on-going post study support, answering all business & fashion related queries. We provide professional advice regarding website development & business marketing, helping to create excellent visibility for your business or mentor you for growth in the fast paced retail industry.

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Introduction to display and the theory of VM

• The basic understanding of VM

• Brand Identity – understanding the importance

• Mindset and approaches at different market levels – low, mid, high and luxury

• Different levels of VM roles – responsibilities

 

Pure VM principles

• Folding / Hanging / Wardobing / Lifestyle / Classifications / High Levels / Creating Formulas

• Planogramming / Layout / Brand Guidelines / Traffic Flow / Elevations / Checklists

 

VM = 360!

• “Buying process / Marketing Strategy / Retail Objectives”

• Understanding the Buy & Merchandising plan

• Aligning with Brand Marketing Strategy

• Product Pushes / Sales Targets & Figures

• Measuring your work

• Making a difference

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Windows: Concept to Execution

• The complete window process

• One message from exterior to interior – 1 thread / layer

• Mannequins – styling & placement / formation as brand identity

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Store Design: Fixtures / Fittings & The Parameter System

• Understanding your fixtures and fittings

• Knowing how to maximise your store presentation

• Creating ambience – lighting, smell, and music

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Visuals / Graphics / POS / Signage & Video as Communication

• Understanding the graphic layer and how it communicates to the consumer

 

The Future of VM

• Technology – VM Software

• Visual Interaction

• Social Media

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Certificate in Visual Merchandising ( 1 Week )

The course is approved by Knowledge & Human Development Authority ( KHDA ) Dubai.

 

This course is ideal for Individuals exploring careers in Visual Merchandising. The introductory course is intended for those working in the Retail Sector and for those considering a career in Visual Merchandising or those keen to understand VM for their business.

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On successful completion of the course, individuals can explore careers in​ Fashion Retail within the Visual Merchandising teams.

 

Click the "Apply Now" button to proceed. If you require additional information about the course, kindly fill the online enquiry form to receive further details.

 

You can also connect with our Admissions Team on +971 50 7002956.

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