This one week course will enable individuals to identify, select and pursue their career opportunities in the retail industry. This practical course aims to give participants a solid understanding of the key elements of visual merchandising including how to attract, engage and motivate costumers to make a purchase. 





Course Description

This course will enable individuals to identify, select and pursue their career opportunities in the retail industry. This practical course aims to give participants a solid understanding of the skills required to maximize the impact of any retail display space.

The course factors in some actual industry experience where individuals get a floor walk in one of the chosen stores and possibly a practical to execute at the store.

Taught in small groups, the course allows close interaction with the mentors and involves presentations, group discussions, practical projects, floor walk at stores and practical VM exercises. Individuals also discuss their personal objectives on the course to get professional guidance on post study plans.

The course is taught in the evenings to allow working professionals & existing students to attend.

The FAD team also offers on-going post study support, answering all business & fashion related queries. We provide professional advice regarding website development & business marketing, helping to create excellent visibility for your business or mentor you for growth in the fast paced retail industry.

What will you learn?

Introduction to display and the theory of VM

  • The basic understanding of VM

  • Brand Identity – understanding the importance

  • Mindset and approaches at different market levels – low, mid, high and luxury

  • Different levels of VM roles – responsibilities

Pure VM principles

  • Folding / Hanging / Wardobing / Lifestyle / Classifications / High Levels / Creating Formulas

  • Planogramming / Layout / Brand Guidelines / Traffic Flow / Elevations / Checklists

VM = 360!

  • “Buying process / Marketing Strategy / Retail Objectives”

  • Understanding the Buy & Merchandising plan

  • Aligning with Brand Marketing Strategy

  • Product Pushes / Sales Targets & Figures

  • Measuring your work

  • Making a difference

Windows: Concept to Execution

  • The complete window process

  • One message from exterior to interior – 1 thread / layer

  • Mannequins – styling & placement / formation as brand identity


Store Design: Fixtures / Fittings & The Parameter System

  • Understanding your fixtures and fittings

  • Knowing how to maximise your store presentation

  • Creating ambience – lighting, smell, and music

Visuals / Graphics / POS / Signage & Video as Communication

  • Understanding the graphic layer and how it communicates to the consumer

The Future of VM

  • Technology – VM Software

  • Visual Interaction

  • Social Media


Certificate in Visual Merchandising ( 1 Week )

The course is approved & certified by Knowledge & Human Development Authority ( KHDA ) Dubai.

Entry Requirements

This course is ideal for Individuals exploring careers in Visual Merchandising. The introductory course is intended for those working in the Retail Sector and for those considering a career in Visual Merchandising or those keen to understand VM for their business.

Career Opportunities

On successful completion of the course, individuals can explore careers in​ Fashion Retail within the Visual Merchandising teams.

How to Enrol

Click the "Apply Now" button to proceed to payment. If you require additional information about the course, kindly fill the online enquiry form to receive further details. Your seat will only be confirmed on payment of fees via bank transfer or online through a credit / debit card. Fees will be refunded in full if the course is cancelled due to any unforeseen circumstances.


Q) How many hours is the course? Credit hours: 21 hours Q) Where are the tutors from? What is their background in relevance to the course? FAD works with an extensive list of industry experts with diverse national backgrounds and in-depth knowledge of their fields. We focus on the ability and experience of the tutor to deliver industry-level education and engagement with students throughout the course. Q) Do I require any materials to attend the course and do I need to make any preparations prior to joining the course? Course specific material list will be emailed to enrolled students prior to the start date of the course. You are required to come to class with your personal laptop or tablet, a notebook and a pen depending on your preference. No prior preparation is required before joining the course. Q) Where is FAD Dubai located? And can I use public transportation to reach Campus? FAD Dubai is conveniently located in Dubai Knowledge Park (DKP) and is 5 minutes away from popular locations such as Dubai Media City, Dubai Internet City, Dubai Marina, Jumeirah Lake Towers, Palm Jumeirah, JBR and TECOM. Fad Dubai is located in walking distance from Knowledge Village Tram Station and Internet City Metro Station. Q) What are the campus operating hours? The campus is open for students from 10 am - 9pm on weekdays. The student relations team is always on hand to support and provide assistance whenever required. Q) Who can get a student Visa? What is the duration? FAD sponsors students with a 1 year student visa for everyone who takes a course with the minimum length of 2 months. A fee of AED 4500 will be added if you apply for an out of country visa and a fee of AED 6000 will be added if you apply for an in country visa. Q) Accomodation in Dubai The FAD student relations team supports both local and international students with finding the right accommodation for their budget and preferences. FAD does not provide any on-campus or off-campus accommodation, however you can check out www.dubizzle.com for areas close to campus (e.g. Dubai Marina, Barsha Heights, JLT, the Palm) to get a better understanding of the most current rental rates in Dubai. Q) Does FAD offer any alumni Scholarship and/or referral program? Yes, please contact us at admissions@faddubai.com to hear more about alumni scholarships. If you are a current student or alumni and refer to a new student who registers for a course with a minimum length of 2 months, you will receive AED 500. Q) Can I study overseas after this course? Yes, we have partnerships with various fashion schools in Europe. When studying at FAD we will guide you and help you with your future goals. Q) How many people are in the classes? We have a maximum of 15 students per class and the seats are offered on a first come - first serve basis.




Being based in London for most of his career, Viren Ravaliya has worked for several international brands including Ralph Lauren, Gap and French Connection. Working at different market levels, he has developed his knowledge in-depth and therefore able to create VM strategies for many concepts. He now successfully owns and runs his own Visual Design Agency working with a vast range of clients on creative projects.

"Creativity is at the base of my DNA but this is further enhanced with the retail knowledge and commercial thinking that drives me within this fast paced and exciting industry."




Fashion Store


 1 Week