This one week course will enable individuals to identify, select and pursue their career opportunities in the retail industry. This practical course aims to give participants a solid understanding of the key elements of visual merchandising including how to attract, engage and motivate costumers to make a purchase.
This course will enable individuals to identify, select and pursue their career opportunities in the retail industry. This practical course aims to give participants a solid understanding of the skills required to maximize the impact of any retail display space.
The course factors in some actual industry experience where individuals get a floor walk in one of the chosen stores and possibly a practical to execute at the store.
Taught in small groups, the course allows close interaction with the mentors and involves presentations, group discussions, practical projects, floor walk at stores and practical VM exercises. Individuals also discuss their personal objectives on the course to get professional guidance on post study plans.
The course is taught in the evenings to allow working professionals & existing students to attend.
The FAD team also offers on-going post study support, answering all business & fashion related queries. We provide professional advice regarding website development & business marketing, helping to create excellent visibility for your business or mentor you for growth in the fast paced retail industry.
What will you learn?
Introduction to display and the theory of VM
The basic understanding of VM
Brand Identity – understanding the importance
Mindset and approaches at different market levels – low, mid, high and luxury
Different levels of VM roles – responsibilities
Pure VM principles
Folding / Hanging / Wardobing / Lifestyle / Classifications / High Levels / Creating Formulas
Planogramming / Layout / Brand Guidelines / Traffic Flow / Elevations / Checklists
VM = 360!
“Buying process / Marketing Strategy / Retail Objectives”
Understanding the Buy & Merchandising plan
Aligning with Brand Marketing Strategy
Product Pushes / Sales Targets & Figures
Measuring your work
Making a difference
Windows: Concept to Execution
The complete window process
One message from exterior to interior – 1 thread / layer
Mannequins – styling & placement / formation as brand identity
Store Design: Fixtures / Fittings & The Parameter System
Understanding your fixtures and fittings
Knowing how to maximise your store presentation
Creating ambience – lighting, smell, and music
Visuals / Graphics / POS / Signage & Video as Communication
Understanding the graphic layer and how it communicates to the consumer
The Future of VM
Technology – VM Software
Certificate in Visual Merchandising ( 1 Week )
The course is approved & certified by Knowledge & Human Development Authority ( KHDA ) Dubai.
On successful completion of the course, individuals can explore careers in Fashion Retail within the Visual Merchandising teams.
How to Enrol
Q) How many hours is the course?
Being based in London for most of his career, Viren Ravaliya has worked for several international brands including Ralph Lauren, Gap and French Connection. Working at different market levels, he has developed his knowledge in-depth and therefore able to create VM strategies for many concepts. He now successfully owns and runs his own Visual Design Agency working with a vast range of clients on creative projects.
"Creativity is at the base of my DNA but this is further enhanced with the retail knowledge and commercial thinking that drives me within this fast paced and exciting industry."