President - H&M, Alshaya Group, in conversation with FAD

Minu Alexander, President - Apparel & H&M at Alshaya Group, joined FAD Talents for a conversation on leading fashion brands across the Middle East.

FAD Dubai welcomed Minu Alexander, President of Apparel & H&M at Alshaya Group, for a conversation that traced a career built at the intersection of global fashion and regional retail. Few have shaped how international brands actually land in the Middle East as directly as she has, translating global trends into propositions that resonate locally without losing what makes a brand recognisably itself.

The conversation moved from the decisions and mentors that shaped her path to President, into the sharper questions the region's fashion industry is asking now: what it takes for emerging regional brands to build commercially sustainable ground, what actually makes an advertising campaign connect rather than simply perform, and what she looks for when identifying talent at the very start of a career.

It closed on the kind of question that reveals more than a resume ever could, what she would do differently, starting today, and what she would never compromise on.

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