Reimagining the luxury consumer experience through brand values, emotional intelligence and service excellence. FAD hosted an exclusive masterclass with Pierre Loup, Founder of SAMA LLC, a Dubai-based consultancy specialising in Learning & Development and Retail Performance. With over 15 years working alongside luxury houses including Dior, Saint Laurent and Chanel, Pierre brought an insider's read on the evolving codes of luxury. The session moved past product to examine wha