Tara Babylon, Founder & Creative Director of her namesake label, took FAD Dubai students behind the scenes of her graduate collection. FAD Dubai welcomed Tara Al-Wali, known professionally as Tara Babylon, the British-Iraqi designer and artist whose namesake label reimagines the ancient city of Babylon through vibrant, fluid womenswear. A Central Saint Martins and Parsons alumna, Tara used her own graduate collection as a working case study, tracing its development from initi

Reimagining the luxury consumer experience through brand values, emotional intelligence and service excellence. FAD hosted an exclusive masterclass with Pierre Loup, Founder of SAMA LLC, a Dubai-based consultancy specialising in Learning & Development and Retail Performance. With over 15 years working alongside luxury houses including Dior, Saint Laurent and Chanel, Pierre brought an insider's read on the evolving codes of luxury. The session moved past product to examine wha