Reimagining the luxury consumer experience through the lens of brand values, emotional intelligence and service excellence. FAD hosted an exclusive masterclass led by Pierre Loup, Founder of SAMA LLC, a Dubai-based consultancy specialising in Learning & Development and Retail Performance. With over 15 years of experience working alongside some of the world’s most influential luxury houses, including Dior, Saint Laurent and Chanel, Pierre brought an insider’s perspective on th