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fad initiatives & partnerships
FAD through its professional experienced team and its talents have been engaging on producing and conceiving world-class events with global partners. We bring our expertise and industry knowledge integrated with the market needs for specific target audiences and execute events and initiatives in partnership with Industry players.
GLOBAL INITIATIVE PARTNERS
FAD X VOGUE ITALIA UNVEIL
AT MILAN FASHION WEEK
Anna Wintour attends the FAD x Vogue Italia designer unveil at Palazzo Cussani during Milan Fashion Week. Co-conceived by FAD in partnership with Vogue Italia, the annual event is attended by Industry and Media to support the design fraternity. FAD is involved in the creative ideation, planning and the brainstorming to execute the event in Milan.
FAD X HELSINKI FASHION WEEK
SUSTAINABLE DESIGN AWARD
FAD collaborated with the world's first sustainable & digital fashion week, Helsinki Fashion Week to host the Sustainable Design Award competition. The winning designers were chosen by the mentors - Bandana Tewari (Contributor, Business of Fashion), Nonita Kalra (Editor, Harper's Bazaar India), Katrin Ley (Managing Director, Fashion For Good), Shivang Dhruva (Founder, FAD International) and Evelyn Mora (Founder, Helsinki Fashion Week). The winning designer had the opportunity to showcase their work as part through a fashion show and showroom at HFW.
FAD X FASHION FORWARD DUBAI
FAD collaborated as an Educational & Knowledge Partner for various seasons at Fashion Forward Dubai. From organizing talks to supporting the shows with backstage teams and talents to conceiving the Street Style initiative at Fashion Forward Dubai, FAD has worked closely across several seasons at FFWD. Also from executing a creative installation, engaging with industry and documenting street style at FFWD, the FAD team has worked at various levels as a partner to FFWD.
FAD X DUBAI DESIGN & FASHION COUNCIL LONDON FASHION WEEK SHOWCASE
The Dubai Design & Fashion Council (Govt. of Dubai) collaborated with FAD to support the region's fashion talents, both in the Middle East and at global platforms. Conceived, planned and creatively executed by the team at FAD, DDFC and FAD hosted a series of mentoring events in Dubai and runway shows at London Fashion Week. The FAD Team was responsible from conception, execution, organization to content creation for all the initiatives.
FAD X AJMAN TOURISM ACTIVATION AT AL MURABBAA ARTS FESTIVAL
FAD partnered with Ajman Tourism to host a runway show, fashion exhibit & workshops at the Ajman Museum, as part of the Al Murabbaa Arts Festival. FAD showcased over 15 design collections for the opening night, hosted under the patronage of His Highness Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman & Chairman of the Executive Council.
EDUCATIONAL PARTNER TO
ARAB FASHION WEEK
FAD & Arab Fashion Week have collaborated for over 4 seasons to support emerging design graduates. FAD has hosted both physical & digital runway shows at Arab Fashion Week, with FAD students showcasing their designs and assisting right from backstage co-ordination to facilitating the e-commerce platform for the designers showcasing this season at Arab Fashion Week.
RUNWAY SHOW BY FAD
AT LONDON FASHION WEEK
FAD conceived a Runway Show during London Fashion Week, from Model Casting, Choreography, Runway & Backstage Photography, Music & Video Production, Styling, Hair & Makeup to Backstage Management as we unveiled 3 emerging designers at Victoria House in London.
FASHION PRESENTATION BY FAD AT MILAN FASHION WEEK
FAD conceived and executed a Fashion Presentation during Milan Fashion Week calendar, from Photography, Music and Video Production to Model and Backstage Management.
FAD RUNWAY SHOW
AT ROME
FAD conceived a Runway Show at an iconic setting at the famous Spanish Steps in Rome in collaboration with Accademia Del Lusso, with the FAD team handling Model Management to Styling and Backstage Coordination for the event that unveiled emerging designers.
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