Course Introduction

The course on Starting a Fashion Business is developed to give the fashion enthusiast a strong foundation in their understanding of Fashion industry and to help initiate a Fashion Business. From understanding the evolution and development of the fashion industry, iconic names in the industry, fashion cycles and seasons to understanding the fashion value chain, fashion marketing, consumer segmentation and targeting, the course helps create a basic but clear understanding of the industry and also its various avenues and nuances. The course also features a dedicated module on developing ideation and innovation, which is achieved through various management thinking tools such as mind maping, customer journey mapping, Gestalt's theory etc. Finally, the course also includes indepth case studies and talks and closed-door events exclusively for FAD students from fashion entrepreneurs and industry experts.

Course Modules

The online Starting a Fashion course consists of logical and well thought out modules which not only help the learner get a holistic understanding of Fashion Business but also help in visualizing and conceptualizing their own business. The course covers learning on following topics.

  • Introduction to Fashion Business
  • How to set up your Fashion Business
  • Writing your vision & mission statement
  • From an idea to execution : How to plan a new fashion business
  • Fashion seasons & cyclic nature
  • Types of Fashion retail business
  • Fashion influenced by surroundings : technology , society , politics etc.
  • Terminology in Fashion
  • A to Z of fashion terms /fashion dictionary
  • Color palettes /schemes
  • Brief history with iconic names
  • Key trends, themes & latest advancement in the industry
  • Understanding Fashion Consumers
  • Understanding value from consumer's point of view
  • Understanding Fashion Chain - From Fibre to Consumer
  • Creative Thinking tools for Innovation & Ideation
  • Foundation of Fashion Marketing
  • The Marketing Approach in Fsshion
  • Consumer Segmentation
  • Targeting and Positioning
  • 7 P's of Fashion Marketing
  • Fashion Case Study


Certificate in Fashion Business Level 1 by FAD Dubai. FAD Dubai Certification is approved by Knowledge & Human Development Authority ( KHDA), Govt of Dubai.

Entry Requirements

Registrants must be over 16 years by the program start date. There is no minimum education requirement, individuals with a commitment and passion for the creative industry are encouraged to register.

Career Opportunities

On successful completion of the course, individuals will be confident in ideating and starting a unique Fashion Business.

How to Enrol

Kindly fill the online enquiry form or the online enrollment form to receive further details on the course, dates, curriculum & fees. On receipt of the same, you will receive a conditional offer letter confirming your seat. Your seat will be confirmed on payment of fees via bank transfer or online through a credit / debit card. Fees will be refunded in full only if the course is cancelled by us due to any unforeseen circumstances.


Q) Where are the tutors from? What is their background in relevance to the course? FAD works with an extensive list of industry experts with diverse national backgrounds and in-depth knowledge of their fields. We focus on the ability and experience of the tutor to deliver industry-level education and engagement with students throughout the course. Q) Do I require any materials to attend the course and do I need to make any preparations prior to joining the course? Course specific material list will be emailed to enrolled students prior to the start date of the course. You are required to come to class with your personal laptop or tablet, a notebook and a pen depending on your preference. No prior preparation is required before joining the course. Q) Does FAD offer internships? Through our fast growing list of international, regional and local partnerships with major players within the fashion industry, FAD provides ample opportunities for students to take up part-time job placements and internship opportunities. While we do not guarantee internships, we will provide as many opportunities tailored to your specific needs and expose students to industry networks. We have many successful internship stories both during the course and as an alumni. Q) How many hours is the course? Credit hours: 21 hrs Q) Where is FAD Dubai located? And can I use public transportation to reach Campus? FAD Dubai is conveniently located in Dubai Knowledge Park (DKP) and is 5 minutes away from popular locations such as Dubai Media City, Dubai Internet City, Dubai Marina, Jumeirah Lake Towers, Palm Jumeirah, JBR and TECOM. Fad Dubai is located in walking distance from Knowledge Village Tram Station and Internet City Metro Station. Q) What are the campus operating hours? The campus is open for students from 10 am - 9pm on weekdays. The student relations team is always on hand to support and provide assistance whenever required. Q) Who can get a student Visa? What is the duration? FAD sponsors students with a 1 year student visa for everyone who takes a course with the minimum length of 2 months. A fee of AED 4500 will be added if you apply for an out of country visa and a fee of AED 6000 will be added if you apply for an in country visa. Q) Accomodation in Dubai The FAD student relations team supports both local and international students with finding the right accommodation for their budget and preferences. FAD does not provide any on-campus or off-campus accommodation, however you can check out www.dubizzle.com for areas close to campus (e.g. Dubai Marina, Barsha Heights, JLT, the Palm) to get a better understanding of the most current rental rates in Dubai. Q) Does FAD offer any alumni Scholarship and/or referral program? Yes, please contact us at admissions@faddubai.com to hear more about alumni scholarships. If you are a current student or alumni and refer to a new student who registers for a course with a minimum length of 2 months, you will receive AED 500. Q) Can I study overseas after this course? Yes, we have partnerships with various fashion schools in Europe. When studying at FAD we will guide you and help you with your future goals.

Who should take this course?

The course is ideal for individuals who wish to get a fundamental understanding of Fashion Business and who wish to start a Fashion/Creative Business.













The course has immensely helped me to kickstart my career as a  stylist.


Left banking to pursue my passion through this course and it has been a life changing experience for me.


Unparalleled industry insights, exposure and ongoing networking opportunities through the courses.