Course Introduction

The course on Managing a Fashion Business is developed to give the fashion enthusiast a strong understanding of the fashion brand creation and of effective and efficient business management. From understanding how to create a fashion brand, brand story and unique brand identity to understanding latest trends, merchandising, fashion buying and online/offline communications, the course helps the learner in creating a Fashion Brand that will stand the test of time. The course also features a dedicated module on understanding and developing a longterm brand and communication strategy and building a viable business plan for future investment. Finally, the course also includes one to one counselling, indepth case studies and talks and closed-door events exclusively for FAD students from fashion entrepreneurs and industry experts.

Course Modules

The online Managing a Fashion Business course modules are designed such that the learner will be able to connect all the dots and get an advanced understanding of efficiently and effectively managing a fashion business. The course includes modules such as:

  • Fashion Branding
  • Brand Storytelling & communicating to gen x,y,z
  • Defining codes of the house
  • New visual communication trends (typeface, colour, logotype, wordmark, monogram)
  • Trend analysis
  • Sources of fashion updates
  • Importance of demographics & psychographics
  • Creating a trend board
  • Implementing forecasts
  • Fashion Buying and Merchandising
  • Range Planning
  • Trade shows
  • Global sourcing & manufacturing hubs
  • Pricing Strategies
  • Digital Marketplace
  • Brick and Mortar Stores
  • Pop-up Stores
  • Importance of collabs and coopetition
  • Pop up as business format
  • Strategies in Digital Fashion Communication
  • Strategies in Social Media Communication
  • Challenges in Fashion Busines
  • Future growth and scaling
  • Understanding types of investors
  • Creating the right investor pitch


Certificate in Fashion Business Level 1 by FAD Dubai. FAD Dubai Certification is approved by Knowledge & Human Development Authority ( KHDA), Govt of Dubai.

Entry Requirements

Registrants must be over 16 years by the program start date. There is no minimum education requirement, individuals with a commitment and passion for the creative industry are encouraged to register.

Career Opportunities

On successful completion of the course, individuals will be confident in creating a unique Fashion brand with a Brand story and Brand Identity. Individuals will also gain the necessary skills to efficiently and effectively manage a Fashion Business.

How to Enrol

Kindly fill the online enquiry form or the online enrollment form to receive further details on the course, dates, curriculum & fees. On receipt of the same, you will receive a conditional offer letter confirming your seat. Your seat will be confirmed on payment of fees via bank transfer or online through a credit / debit card. Fees will be refunded in full only if the course is cancelled by us due to any unforeseen circumstances.


Q) Where are the tutors from? What is their background in relevance to the course?
A) FAD works with an extensive list of industry experts with diverse national backgrounds and in-depth knowledge of their fields. We focus on the ability and experience of the tutor to deliver industry-level education and engagement with students throughout the course.
Q) Do I require any materials to attend the course and do I need to make any preparations prior to joining the course?
A) Course specific material list will be emailed to enrolled students prior to the start date of the course. You are required to come to class with your personal laptop or tablet, a notebook and a pen depending on your preference. No prior preparation is required before joining the course. Q) Does FAD offer internships?
A) Through our fast growing list of international, regional and local partnerships with major
players within the fashion industry, FAD provides ample opportunities for students to take up part-time job placements and internship opportunities. While we do not guarantee internships, we will provide as many opportunities tailored to your specific needs and expose students to industry networks. We have many successful internship stories both during the course and as an alumni. Q) How many hours is the course?
A) Credit hours: 21 Q) Where is FAD Dubai located? And can I use public transportation to reach Campus?
A) FAD Dubai is conveniently located in Dubai Knowledge Park (DKP) and is 5 minutes away from popular locations such as Dubai Media City, Dubai Internet City, Dubai Marina, Jumeirah Lake Towers, Palm Jumeirah, JBR and TECOM. FAD located in walking distance from Knowledge Village Tram Station and Internet City Metro Station. Q) What are the campus operating hours? The campus is open for students from 10 am - 9pm on weekdays. The student relations team is always on hand to support and provide assistance whenever required. Q) Who can get a student Visa? What is the duration?
A) FAD sponsors students with a 1 year student visa for everyone who takes a course with the minimum length of 2 months. A fee of AED 4500 will be added if you apply for an out of country visa and a fee of AED 6000 will be added if you apply for an in country visa. Q) Accomodation in Dubai
A) The FAD student relations team supports both local and international students with finding the right accommodation for their budget and preferences. FAD does not provide any on-campus or off-campus accommodation, however you can check out for areas close to campus (e.g. Dubai Marina, Barsha Heights, JLT, the Palm) to get a better understanding of the most current rental rates in Dubai. Q) Does FAD offer any alumni Scholarship and/or referral program?
A) Yes, please contact us at to hear more about alumni scholarships. If you are a current student or alumni and refer to a new student who registers for a course with a minimum length of 2 months, you will receive AED 500. Q) Can I study overseas after this course?
A) Yes, we have partnerships with various fashion schools in Europe. When studying at FAD we will guide you and help you with your future goals.

Who should take this course?

The course is ideal for individuals who wish create a Fashion Brand and develop a strong and robust overall strategy for managing their business. This course is also ideal for individuals who have completed Starting a Fashion Business and would like to advance to the next level.














The course has immensely helped me to kickstart my career as a  stylist.


Left banking to pursue my passion through this course and it has been a life changing experience for me.


Unparalleled industry insights, exposure and ongoing networking opportunities through the courses.