QUICK FACTS

CERTIFICATE

FAD Institute of Luxury Fashion & Style (Approved by KHDA)

INTAKE

JAN 26TH, 2020

DURATION

 

3 MONTHS

3 DAYS / WEEK

TIMINGS

EVENINGS / DAYTIME

INDUSTRY PROJECTS

FAD unveils the House of Middle East & Asia, a platform to promote emerging & established talent from ME & Asia during London Fashion Week at Fashion Scout. FAD students travel on the annual FAD Euro Tour to work on live projects at Fashion Scout | LFW16. Backstage, PR & Communication, Media Management to Event Planning, students engage on all fronts to gain the much needed industry exposure & networking. 

CERTIFICATION

 

Professional Certificate in Fashion Marketing & Communications

 

The course is approved by Knowledge & Human Development Authority ( KHDA ), Govt of Dubai.

 

ENTRY REQUIREMENTS

 

Passionate individuals with a keen desire to work in the industry.  A degree in any field is accpetable OR previous industry work experience is beneficial for applicants.

 

COURSE INTRODUCTION

 

Professional Certificate in Fashion Marketing & Communications course is aimed at individuals aspiring to build careers in the fast growing fashion, lifestyle and luxury sectors in the Middle East & the across the world. The course is suitable for individuals with a keen interest in exploring profiles in marketing, communication, journalism, social media, blogging, fashion events, public relations, advertising and branding in fashion and luxury sectors. The course also allows working professionals to enhance their skills and attain global exposure through a globally directed training curricula.

 

The professional course includes training both on theoretical and practical modules with higher emphasis on professional practice within a global context. Individuals experience an industry focused training curricula with projects in partnerships with the global fashion and luxury brands. Individuals are also encouraged to develop skills in research, global trends awareness, entrepreneurship, professional and ethical practices within the industry. Individuals are taught by globally qualified trainers and industry guest mentors thus exposing them to a variety of critiques and audiences from across the industry.

 

The optional industry Europe tour gives a unique and exclusive opportunity to engage with global brands, designers, industry and visit the fashion weeks across London, Paris and Milan to give them an unparalleled global exposure and networking opportunity. The course is assessed through projects and assignments on a continuous assessment basis for professional development.

COURSE MODULES

 

FASHION COMMUNICATIONS

 

Fashion Communications Process & Strategies

Fashion Journalism

Importance of Trend Agencies in Fashion/Lifestyle 

Fashion PR

Digital Marketing/Communications/New Media

Blogging

Events Planning & Execution

Publications/Magazines

Industry Project & Internship

 

FASHION MARKETING


Foundations of Fashion Marketing

Fashion Marketing Research

Design/Marketing & Pricing Strategies in Fashion 

Fashion Promotions & Marketing

Entrepreneurship

Strategic Marketing Management

Leadership Management/Campaign Building


 

 


 

 

HOW TO ENROL 

 

Step 1 :  Make an Online Application 

Step 2 : Receive an offer letter confirming placement in the
              course with details on fee payment

Step 3 : Pay course fees via bank transfer or at the campus

108-109, 1st Floor, Block 17, Above Middlesex University, Dubai Knowledge Park, Dubai 500695 

Telephone: +97144477959, +971507002956 

 

© FAD Institute of Luxury Fashion & Style 2019