BALANCING CIRCULARITY & COMMERCIAL VIABILITY

BALANCING CIRCULARITY & COMMERCIAL VIABILITY: In conversation with Kriti Tula, Founder of Doodlage.

A trained apparel designer and design manager, Kriti has worked in the global apparel industry for more than 10 years. After her post graduation from London College of Fashion, she got a chance to work in London for a few years before coming back to India to expand her label Doodlage. She is the creative brain behind Doodlage. Her journey in sustainable fashion started very early on and has won her many awards and accolades for upcycled, recycled and ethically made fashion.

Kriti started the conversation around sustainable fashion in India in 2012. Her work focuses on creating awarness around the need for alternate fashion economies. With Doodlage her aim is to create India's first global sustainable and affordable fashion brand; focussing on reselling, repair and upcycling while including ethically made recycled fabrics.

While her work has…