CERTIFICATE IN

VISUAL MERCHANDISING

QUICK FACTS

CAIRO

DUSIT THANI LAKE VIEW CAIRO

STARTS

SEPT, 2019

DURATION

 

4 DAYS

TIMINGS

DAY / EVENING

CERTIFICATION

 

Certificate in Visual Merchandising. The course is certified by FAD Institute of Luxury Fashion & Style Dubai.

 

ENTRY REQUIREMENTS

 

This course is ideal for Individuals exploring careers in Visual Merchandising. The introductory programme is intended for those working in the Retail Sector and for those considering a career in Visual Merchandising or those keen to understand VM for their business.

 

COURSE INTRODUCTION

This course will enable individuals to identify, select and pursue their career opportunities in the retail industry. This practical course aims to give participants a solid understanding of the skills required to maximize the impact of any retail display space.

 

The course factors in some actual industry experience where individuals get a floorwalk in one of the RL stores and possibly a practical to execute at the store. 

Taught in small groups, the course allows close interaction with the mentors and involves presentations, group discussions, practical projects, floor walk at stores and practical VM exercises. Individuals also discuss their personal objectives on the course to get professional guidance on post study plans. 

The course is taught in the evenings to allow working professionals & existing students to attend.

The FAD team also offers on-going post study support, answering all business & fashion related queries. We provide professional advice regarding website development & business marketing, helping to create excellent visibility for your business or mentor you for growth in the fast paced retail industry.

CAREER OPPORTUNITIES

On successful completion of the course, individuals can explore careers in​ Fashion Retail within the Visual Merchandising teams.

 

MODULES    

Introduction to display and the theory of VM

  • The basic understanding of VM     

  • Brand Identity – understanding the importance

  • Mindset and approaches at different market levels – low, mid, high and luxury       

  • Different levels of VM roles – responsibilities

 

Pure VM principles    

  • Folding / Hanging / Wardobing / Lifestyle / Classifications / High Levels / Creating Formulas 

 

DOCUMENTS       

  • Planogramming / Layout / Brand Guidelines / Traffic Flow / Elevations / Checklists  

 

VM = 360!

  • “Buying process / Marketing Strategy / Retail Objectives”

  • Understanding the Buy & Merchandising plan

  • Aligning with Brand Marketing Strategy      

  • Product Pushes / Sales Targets & Figures

  • Measuring your work      

  • Making a difference  

Windows: Concept to Execution  

  • The complete window process

  • One message from exterior to interior – 1 thread / layer 

  • Mannequins – styling & placement / formation as brand identity   

Store Design: Fixtures / Fittings & The Parameter System 

  • Understanding your fixtures and fittings

  • Knowing how to maximise your store presentation

  • Creating ambience – lighting, smell, and music  

 

Visuals / Graphics / POS / Signage & Video as Communication      

  • Understanding the graphic layer and how it communicates to the consumer  

 

The Future of VM  

  • Technology – VM Software

  • Visual Interaction

  • Social Media   

HOW TO ENROL 

 

Step 1 :  Make an Online Application or email admissions@faddubai.com for offer letter.

Step 2 : Receive an offer letter confirming place on the
              course with details on fee payment

Step 3 : Pay course fees via bank transfer or at the campus.

108-109, 1st Floor, Block 17, Above Middlesex University, Dubai Knowledge Park, Dubai 500695 

Telephone: +97144477959, +971507002956 

 

© FAD Institute of Luxury Fashion & Style 2019