DUSIT THANI LAKE VIEW CAIRO
DAY / EVENING
Certificate in Visual Merchandising. The course is certified by FAD Institute of Luxury Fashion & Style Dubai.
This course is ideal for Individuals exploring careers in Visual Merchandising. The introductory programme is intended for those working in the Retail Sector and for those considering a career in Visual Merchandising or those keen to understand VM for their business.
This course will enable individuals to identify, select and pursue their career opportunities in the retail industry. This practical course aims to give participants a solid understanding of the skills required to maximize the impact of any retail display space.
The course factors in some actual industry experience where individuals get a floorwalk in one of the RL stores and possibly a practical to execute at the store.
Taught in small groups, the course allows close interaction with the mentors and involves presentations, group discussions, practical projects, floor walk at stores and practical VM exercises. Individuals also discuss their personal objectives on the course to get professional guidance on post study plans.
The course is taught in the evenings to allow working professionals & existing students to attend.
The FAD team also offers on-going post study support, answering all business & fashion related queries. We provide professional advice regarding website development & business marketing, helping to create excellent visibility for your business or mentor you for growth in the fast paced retail industry.
On successful completion of the course, individuals can explore careers in Fashion Retail within the Visual Merchandising teams.
Introduction to display and the theory of VM
The basic understanding of VM
Brand Identity – understanding the importance
Mindset and approaches at different market levels – low, mid, high and luxury
Different levels of VM roles – responsibilities
Pure VM principles
Folding / Hanging / Wardobing / Lifestyle / Classifications / High Levels / Creating Formulas
Planogramming / Layout / Brand Guidelines / Traffic Flow / Elevations / Checklists
VM = 360!
“Buying process / Marketing Strategy / Retail Objectives”
Understanding the Buy & Merchandising plan
Aligning with Brand Marketing Strategy
Product Pushes / Sales Targets & Figures
Measuring your work
Making a difference
Windows: Concept to Execution
The complete window process
One message from exterior to interior – 1 thread / layer
Mannequins – styling & placement / formation as brand identity
Store Design: Fixtures / Fittings & The Parameter System
Understanding your fixtures and fittings
Knowing how to maximise your store presentation
Creating ambience – lighting, smell, and music
Visuals / Graphics / POS / Signage & Video as Communication
Understanding the graphic layer and how it communicates to the consumer
The Future of VM
Technology – VM Software
HOW TO ENROL
Step 1 : Make an Online Application or email for offer letter.
Step 2 : Receive an offer letter confirming place on the
course with details on fee payment
Step 3 : Pay course fees via bank transfer or at the campus.